From Chris Lefkow in Washington | February 23, 2009, Australianit.com
BARACK Obama out-duelled Hillary Clinton on the web during their battle for the Democratic presidential nomination.
But Secretary of State Clinton is giving President Obama a run for the money in the latest web 2.0 sweepstakes.
The former first lady has taken to digital diplomacy with a vengeance, contributing to DipNote, the slick State Department blog, and soliciting questions from the public online, a feature called “Ask the Secretary.”
She also has her aides firing off updates — more than 1000 so far — on the @dipnote feed on micro-blogging service Twitter and posting photos on the State Department Flickr page at flickr.com/photos/statephotos/.
In addition to longstanding websites State.gov and America.gov, there is an official State Department YouTube channel at youtube.com/statevideo and a State Department Facebook page which instead of friends has “fans.”
Ms Clinton is not just using the web for public diplomacy.
One of her first acts after taking office was to create an internal State Department website, “The Sounding Board,” to solicit feedback from department staff, who have the option of posting anonymously if they prefer.