The Brooklyn museum hosted a crowd-powered event in July – August 2008 called Click! Click! asked its community for art, hosted an online forum for commenting and critquing, and then ended in an open exhibition at the museum:
Click! is a photography exhibition that invites Brooklyn Museum’s visitors, the online community, and the general public to participate in the exhibition process. Taking its inspiration from the critically acclaimed book The Wisdom of Crowds, in which New Yorker business and financial columnist James Surowiecki asserts that a diverse crowd is often wiser at making decisions than expert individuals, Click! explores whether Surowiecki’s premise can be applied to the visual arts—is a diverse crowd just as “wise” at evaluating art as the trained experts?
Click! is an exhibition in three consecutive parts. It begins with an open call—artists are asked to electronically submit a work of photography that responds to the exhibition’s theme, “Changing Faces of Brooklyn,” along with an artist statement.
After the conclusion of the open call, an online forum opens for audience evaluation of all submissions; as in other juried exhibitions, all works will be anonymous. As part of the evaluation, each visitor answers a series of questions about his/her knowledge of art and perceived expertise.
Click! culminates in an exhibition at the Museum, where the artworks are installed according to their relative ranking from the juried process. Visitors will also be able to see how different groups within the crowd evaluated the same works of art. The results will be analyzed and discussed by experts in the fields of art, online communities, and crowd theory.
Is it possible that this success can be transferred to a larger scale? What if Prospect1– launching November 1, 2008 in New Orleans – contained a crowd-powered element for the next biennial in 2010?
More on Prospect1 and future crowd participation here.